When man created the internet, there was no social media. As time went by, and the internet evolved, little upstarts called Friendster, MySpace, and YouTube popped up, creating a community for internet denizens, coining their type of websites as social media. Social media websites, places were internet users could create, share, and explore each other’s content. When man saw these creations, he thought two things: “Why should I incorporate marketing with social media?” And “HOW do I incorporate marketing with social media?” To this man, we gave him what he was searching for, answers.
Why: Low-Cost: There is not much cost when it comes to typing words on a computer. Although you can argue time is money (And the amount of time spend responding is pretty time consuming), starting up a profile on social media websites is commonly free. And it isn’t as if you need to pay the sites to reach out to the community, unless you want to sign up for specific advertising programs.
Personality: No one likes a company that is cold hearted and impersonal. People enjoy relating to entities. And a company that will talk to their (potential) customers will be remembered by them much more whole heartedly than one that doesn’t. Won’t you love to tell friends about a company that helped you personally?
Interaction: With social media, customers are able to participate with marketing strategies directly employed by your company. Contests? Polls? Photos? Apps? Users of social media sites love voicing their opinion and being able to participate in as many things as possible. The more interactivity, the longer users will stay on your page, which hopefully means long lasting brand awareness.
Variety: With sites such as Facebook and Twitter, there are many applications that can be run to provide different marketing tactics. Contests are a popular one, but you cannot use the same marketing tactic over and over, as it becomes dull. Be creative. Use the news feed to spark discussion. Use polls to get people to voice opinions.
Consistency: If you start out strong, and wane in your responsiveness, it will look very bad, more so than if you had no people following your actions at all. At that point, you have a large pool of people who are not being updated with anything at all. This is why to manage a community developed through social media, you should be consistent in replies, news, and marketing.
Responsibility: Marketing with social media is also very risky. One wrong typo and the internet world may hate you the next day. People are very receptive to warmness, but also very responsive to rudeness. Learn how your community reacts to certain things, and adopt your way of speaking and acting to their habits. This will guarantee an audience who isn’t bored with what you have to say, and will be more in tune with what you try to advertise.
Substance: Marketing with social media alone won’t provide the best results. Incorporating other forms of mediums (Ads that recommend people to like the FB page for example) will result in a better experience.
In the end, marketing with social media is more than a simple tactic. It is a lifestyle that integrates brand, consumer, and social activity, culminating in a social community that grows on its own, with whatever company it’s associated with.
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