In the online world, Reputation Management is as important as breathing in the real world. While in the real world, there are many places to have private conversations that will never have a chance to become public, in the online world almost everyone has access to everything. Because of this, how would you like to be viewed?
This is where reputation management comes in. It’s becoming commonplace for many websites to have rating systems. Whether it be called Karma, Points, +1s, Likes, Approvals, all of these terms are just used to determine whether you are credible or not.
A feedback system allows for users to get to evaluate their peers. With so many people surfing the web and giving their own opinions, it gets increasingly difficult to determine who to trust and distrust. Thankfully, systems such as these allow users to figure out who to ignore and who to pay attention to, due to reputation management.
Figure eBay, an online marketplace. Online sites such as these it is essential to determine who should be more trustworthy, as real money is involved. Will you trust a seller with a low rating, or high rating? Normally, low rating users will have negative comments by the community, including unresponsiveness, low quality products, etc., while higher rated users will normally have high quality products, with quick customer service, and a friendly vibe to them.
Aside from retail sites and online markets, reputation management is essential to article writing and forum posting. If you are on a forum, or a blogger on a popular website, you don’t want your reputation going down in the dumps. People won’t take you or whatever you have to say seriously, even if it is factual and correct. In some cases for bloggers and writers for online sites, you may get fired depending on how bad your reputation is. I mean let’s face it, a company won’t want someone who the public debunks as a credible source.
All eyes are on you when you interact with the internet. Using a service such as eBay, posting on online forums, writing for websites, all of these uses of the internet require that you be put on a pedestal in front of the entirety of the interweb. Will you be careless and get a drop in your reputation? Or will you pay attention to your reputation management and provide quality information or service? This is the question you must ask yourself whenever you post something to the web.
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