So, you know what Twitter is. You realize the necessity of social media marketing and its best practices. You understand the basic building blocks. Now you want something a little more complicated; you know that the best social media agencies aren’t getting to the top just by Tweeting at random. They know the best secrets on how to improve their social media campaign. So, here are a few advanced tips to get you working like an expert.
Make it about the User: Social media is a conversation, and you know that everybody loves talking about themselves. So, you should do your best to steer the conversation that way, just make sure that it stays in the context of your product or service. You should organize contests, ask questions, and ask people to tell stories-all related to whatever it is that you do.
Be Nasty: In case you haven’t noticed, people are mean on the internet, you dummie. We have come to accept it and, maybe, even like it. Whereas television advertising could be all about being friendly, on the internet you should let yourself be a bit controversial. By Tweeting about how Lindsay Lohan would be classier if she got drunk of your rum you’re creating sharable content that could actually light a fire under your campaign.
Be Friendly: Now, before you say that I’m being hypocritical, it’s important to remember that a bit of honey goes a long way. Therefore, when you’re out there being snarky and funny, work with nonprofits. Volunteer. Do whatever it is that you can in order to be a good online citizen.
Now there are a variety of other more complicated tactics which can be used in order to improve your social media campaign. Once you know all about social media, you can establish a profitable social media campaign that will get your business revenue to go way up.
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