Some of us had a quetion in Internet marketing: What is the better, S.E.O or social media? Social media and our efforts in Online Marketing are the answer.
It's a fact that G+ will help you to reach a better position in SERPs and facebook, step-by-step, is being put out of the game.
G+ is a place for being, and a large number of people is going there, desert at the very same time their activities in Twitter. Is this a correct decision?
At the end, the issue is not what is the best for S.E.O, but what is the best for you , your company and your customers.
When developing secrets in Internet marketing, ROI (return of investment) is the gold key for professionals.
Google+ vs facebook
Results and celebrity could be the solution for a internet marketing consultant. Perhaps G+ is a better for rankings, but think what you want is just fame or money. If you need cash, if you'd like to give good service and content to your clients, you need to be where your customers are.
Do you receive a high quantity of targeted traffic from Facebook? Do you suspect that organic visitors are not as large as it should be? Are you going to enhance your activity for improving positions that don't give you a return of investment just for conquering a better SERPs?
Systems in the web
First is to evaluate your Return of investment sources. Promoting is investigate and then act. If you have got an interesting conversion rate, and you receive it from SEO, you should study what are your main keywords.
Incidentally, if you are receiving quality visitors from Google, Yahoo or Bing and just traffic without Return of investment (ROI) from search sites, then target linkedIn.
Are you developing strategies for web promoting? Do you like S.E.O activity in the social media or do you're employed at a whole digital selling contest? You have the right answer: Time for testing!
Abel Pardo is Marketing & Posicionamiento en buscadores consultant